NEW YORK, NY – UniversityTickets, a provider of box office and ticket sales technology for colleges and universities, today announced an integration with Mailchimp. This integration makes it easy for UniversityTickets partner campuses to communicate with customers, fans and patrons with seamless mail list and opt-in management, reporting and campaign tracking tools.

Since 1999, UniversityTickets has partnered with higher education clients to design a ticketing platform that integrates seamlessly with other campus technologies, including student information databases and campus payment systems. Powering online and point of sale transactions, secure ticket and student ID validation, season ticket sales and renewals and more, the platform is in use by Northeastern University, Cornell University, McNeese State University, Colorado State University, St. Olaf College, the Massachusetts Institute of Technology and hundreds of other colleges and universities across the U.S. and Canada.

“For more than a decade we’ve worked to make ticket sales easy and accessible for our college and university partners,” says Stephen Weissman, president of UniversityTickets. “Along with Mailchimp, we’ve offered our clients seamless access to a robust email marketing platform, adding another ingredient to their marketing and customer service mix.”

“When we launched the Integration Fund we aimed to prioritize development with our API for developers and third party applications that we would never be able to accomplish on our own,” said Amy Ellis, Head of Integrations and Partnerships for MailChimp. “I’m thrilled that we have been able to work with UniversityTickets and that there is now an integrated ticketing and email solution for colleges and universities.”